Happy Lips by Blistex

Happy Lips was a new product offering from Blistex, specifically targeted toward a younger female audience. The design concept was developed in alignment with insights gathered from a series of focus groups, which helped confirm that minimal pack messaging and a simple design approach were key to attracting potential buyers. The focus groups highlighted that this clean, uncomplicated design was less polarising and more appealing to the target demographic. The final design reflected these insights, ensuring the product stood out on the shelves while resonating with its intended audience.

• Categories: Designer
• Categories: Packaging
• Client: Key Pharmaceuticals