Hyundai Kona Walk in Dance Out Promotion

The Hyundai Kona Walk in Dance Out competition was designed to engage users by offering them the chance to participate and win, with various digital touchpoints guiding them through the entry process.

My involvement included designing landing pages that accommodated all potential user outcomes, ensuring a smooth experience for entrants. I also created banner designs that supported the competition's progression at each stage. Additionally, I adapted the 'Mop' character for a series of eDMs and digital ads, tailoring it to suit the message of each phase of the competition while maintaining a consistent and engaging visual identity.

• My role: Designer
• Categories: Landing page, eDM, display banners, rich media
• Client: Hyundai